5 Signs Your Business Signage Needs a Refresh
Is it time for a signage change?
Spring refresh isn’t just for your home – your business deserves a vibrant new start, too! While you’re busy dusting off shelves and reorganising the office, don’t forget about the crucial first impression your business makes: your signage. As your local signage experts in Perth, we know how easily signage can get overlooked – but we also know it’s one of the most powerful marketing tools at your disposal.
Is your business signage working as hard as you are? Is it projecting the right image, attracting new customers, and reflecting your brand’s best self? Or has it become faded, broken, or invisible over time? If you’re not sure, now’s the perfect moment for a quick signage audit. Here are 5 unmistakable signs your business signage needs a refresh – plus why it matters more than you might think.
1. Repair damage:Signs of wear, tear, and neglect
The Problem: Walk up to your business premises and take an honest look at your signage. Is it cracked, chipped, dented, or missing pieces? Maybe the paint’s peeling or the lights are flickering. Weather, pollution, and time are relentless enemies of outdoor signs, and even indoor signs aren’t immune to accidents or fading.
Why it Matters: Damaged signage doesn’t just look bad – it speaks volumes about how you care for your business. Customers subconsciously judge your professionalism based on details like this.
The Fix: Repairing or replacing damaged signage is a quick win. Whether it’s a fresh vinyl lettering, replacing panels, or a complete overhaul, investing in repairs shows you take pride in your business. Don’t let neglect drive customers away before they even step inside.
2. Add freshness: Out with the old, in with the new
The Problem: Even undamaged signs can look tired after a few years. Branding styles evolve, colour palettes date, and what was once eye-catching can become easy to ignore. If you haven’t updated your signs in years, they’re probably blending into the background – or worse, giving off a retro vibe (and not the good kind).
Why it Matters: A fresh sign reinvigorates your business’s face to the world. It tells customers you’re active, innovative, and attentive. Spring is the season for renewal, so why not let that energy flow into your business? A vibrant new sign can spark conversation, bring in passers-by, and get existing customers excited to return.
The Fix: From contemporary fonts to modern materials, we can help you design a sign that’s as current and compelling as your business. This is your chance to make a bold statement and show you’re a leader in your field.
3. Make updates:Rebrands, new details, and keeping current
The Problem: When was the last time you checked that the information on your signage was accurate? Businesses evolve – maybe you’ve rebranded, changed your logo, updated your contact information, or shifted your focus. If your signage doesn’t reflect these changes, you’re sending mixed messages.
Why it Matters: Outdated signage confuses customers and can even lose you business. Imagine someone trying to call an old phone number, or being turned off by visuals that don’t match your website or social media presence. Consistency is key to building trust and recognition.
The Fix: Take this opportunity to align your physical presence with your digital one. Whether you need to add a new website, update your phone number, or unveil a freshly reimagined brand identity, we can help you translate those changes into stand-out signage.
4. Drive business and marketing:If your sign isn’t selling, it’s not working
The Problem: Your signage should be your hardest-working salesperson, attracting eyes and sparking curiosity 24/7. If you’re not seeing new faces or increased enquiries, your sign may not be pulling its weight. Maybe it’s too subtle, too cluttered, or simply not memorable.
Why it Matters: Effective signage does more than announce your presence; it drives business. It reinforces your marketing message, guides customers in, and can even upsell with well-placed calls to action (“Now Open!” “Book a Free Consultation!” “Try Our New Menu!”). If your current sign is just… there, it’s time for an upgrade.
The Fix: Great signage is a blend of art and science. We understand how to use colour, type, and imagery to maximise impact, and can recommend strategic wording and placement to turn passers-by into paying customers. Think of your signage as an extension of your marketing plan – it should grab attention, communicate your value instantly, and motivate people to act. If your current sign isn’t driving results, it’s time to rethink the design and messaging so your business stands out, not just fits in.
5. Improve visibility: If they can’t see you, they can’t visit you
The Problem: It doesn’t matter how beautiful or clever your sign is if no one can see it. Overgrown landscaping, poor lighting, awkward angles, or competing visual clutter can make your signage practically invisible. Or maybe your sign blends in with the building or neighbouring businesses, making it easy to overlook.
Why it Matters: Visibility is everything. Your sign’s primary job is to attract attention and guide people right to your door. If potential customers can’t see you from a distance, or spot your sign at night, you’re missing out on valuable foot traffic.
The Fix: Assess your sign’s placement and visibility at different times of day and from various vantage points. We can recommend solutions like bolder colours, bigger type, LED illumination, or repositioning for maximum impact. Sometimes, even a simple relocation or better lighting can make a world of difference.
