Next DC | Custom Illuminated Building Signage
In today’s competitive business environment, establishing a strong and memorable presence is essential. Your building is not just a place of work; it’s a canvas for your brand’s story, a beacon for your clients, and a landmark in your community. When Next DC—Australia’s premier data centre provider—approached us to support them with new signage at their Malaga site, we knew this was more than just a signage project. It was an opportunity to amplify their brand, reinforce their industry-leading reputation, and literally shine a light on their facility in Western Australia’s fast-growing tech corridor.
We were thrilled to partner with Next DC on this transformative project, which involved the design, fabrication, and installation of three large illuminated signs strategically positioned on each side of their building. The goal? To maximise exposure and ensure the Next DC name is clearly visible from every vantage point, day or night. The solution we developed not only delivers outstanding visual impact, but also offers a cost-effective, low-maintenance way for Next DC to reinforce their brand identity 24 hours a day, 7 days a week.
In this blog, we’ll walk you through the key phases of this project, why illuminated signage was the ideal choice, and what makes expertly designed lightboxes such a powerful asset for any modern business.
From the outset, Next DC’s brief was clear: they wanted their Malaga data centre to be highly visible, immediately recognisable, and to reflect the professionalism and innovation that sets them apart. Their facility’s location—surrounded by major roads and in the heart of a bustling commercial precinct—meant signage would play a pivotal role in both directing customers and reinforcing their brand among a diverse audience.
A challenge emerged, however: how to create signage that would stand out among the surrounding buildings, deliver 24/7 visibility, and remain cost-effective—both in terms of installation and ongoing maintenance. That’s where our team’s expertise came into play.
Why Illuminated Signage?
Illuminated signage is far more than just a branding tool; it’s an investment in your company’s future visibility and recognition. For Next DC, choosing illuminated lightboxes for their building’s signage offered a range of compelling benefits:
Maximum Visibility
Illuminated signs are easily seen both during the day and after dark, making them ideal for businesses that operate beyond typical working hours or are located in busy settings.
Brand Reinforcement
Consistent, well-lit signage projects professionalism and assures clients that your business is established and reputable.
Customisation
Lightboxes can be custom-designed to fit any space, shape, or design aesthetic, giving brands total creative control.
Energy Efficiency
Modern LED illumination offers exceptional brightness with minimal power consumption, offering a greener, more cost-effective solution.
Low Maintenance
Quality lightboxes are designed to be weather-resistant and require very little upkeep, reducing total cost of ownership.
For Next DC, these attributes made lightbox signage the perfect fit for their needs.
Designing the Next DC Lightboxes: Custom Solutions for Maximum Impact
With the brief and the benefits clear, our design team set to work. We collaborated closely with Next DC to capture their brand’s essence in the signage design. Key considerations included:
Size and Placement: Each sign needed to be large enough to be visible from a distance, but proportional to the building’s façade and architectural lines. By installing one large sign on each side of the building, we ensured that no matter which direction visitors approached from, the Next DC brand would be front and centre.
Brand Consistency: We adhered strictly to Next DC’s branding guidelines, ensuring the colours, fonts, and logo were faithfully represented, even under varying lighting conditions.
Illumination Quality: To maximise both impact and efficiency, we specified high-output, energy-efficient LED modules. These offer bright, even illumination with minimal maintenance needs and excellent longevity.
Durability and Weather Resistance: Given Malaga’s variable weather, the lightboxes were constructed from robust, weather-resistant materials to ensure they’d look great and function flawlessly for years to come.
Our design process included digital mock-ups, material samples, and lighting tests to ensure every detail was perfect before fabrication began.
Fabrication and Installation: Precision at Every Step
Once the designs were approved, our in-house signage fabrication team began work on the lightboxes. Using premium-grade aluminium, UV-resistant acrylic, and top-tier LED lighting systems, we created three unique lightbox signs to exacting standards.
Installation was meticulously planned to minimise disruption to Next DC’s operations. Our installation team worked closely with site management to schedule works, adhere to safety protocols, and co-ordinate access. Each lightbox was carefully mounted directly onto the building’s fascia using robust fixings, ensuring a seamless fit and optimal visibility.
Ready to transform your space?
As your local signage provider, we’re committed to delivering quality all-in-one signage packages that meet your unique needs. Whether you want to enhance brand visibility, improve wayfinding, or create an inviting atmosphere, we’re here to help you tell your story through signage.
Interested in learning more about our signage solutions? Let’s chat about your next project! Together, we can create signage that informs, inspires, and engages.
Let’s make your vision a reality!