In the world of business, creating a memorable and immersive brand experience is crucial for success. One company that understands this concept well is Westrac, a leading provider of construction and mining equipment. To enhance their showroom and leave a lasting impression on their customers. Partnered with Hoskins Contracting – Together, we embarked on a remarkable journey to transform blank walls into a fully branded creative experience. 

Westrac’s showroom serves as a platform to showcase their cutting-edge products and services. However, they wanted to go beyond the traditional showroom concept and create an immersive brand experience for their customers. These walls presented an opportunity to convey Westrac’s brand identity and values, but they needed a creative solution. We rose to the occasion, employing our expertise in large-format graphics to bring these walls to life.

Using state-of-the-art printing technology, we installed vibrant wall graphics that showcased Westrac’s products and services. The graphics not only added visual appeal to the showroom but also served as informative displays, educating customers about Westrac’s offerings. From towering excavators to powerful bulldozers, the walls became a canvas for Westrac’s brand story, captivating visitors and leaving a lasting impression.